The best way to determine your brand’s identity is to think of it as a person. The colors you choose will essentially be a customer’s first impression of your business, so you need to find ones that leave a positive impact while also expressing your brand’s identity. Discover Your IdentityĬhoosing brand colors isn’t about picking out a couple of your favorite colors and calling it a day. Read on to learn how to choose the perfect brand colors in order to establish your company’s presence and build trust! 1.
With this in mind, your brand color palette has a significant role in creating an emotional bond with customers. Did you know that the purchasing decisions we make each day are largely emotional, not logical? For instance, we’re prone to go to the same cafe each morning because we enjoy the comfort and ambiance, even though there may be a cafe with definitely better coffee down the block.Įven if one company has over 20 years of experience, if it’s website is cluttered and confusing, we’re more likely to choose a newer one with a far more professional appearance.
